By now, I’m sure you have heard about the latest bout of social media activism. If you haven’t, it involves a 30 minute, heart wrenching video created by American NGO, Invisible Children (IC). Its focus is Joseph Kony, leader of the 26 year old guerrilla militia group, Lord Resistance’s Army (LRA). IC would have the world learn about his many atrocious acts, which are without question and include the abduction of tens of thousands of children with the intention of turning the boys into soldiers for the LRA, and the girls into sex slaves. At the very heart of the matter, one of the truths is clear. Joseph Kony is a monster, masquerading as a messiah. Must he be stopped? Certainly. But that is not the only truth. In the Kony 2012 campaign, it may not even be the most important truth.